bestnom1000x50

Mooninite Hearing Scheduled

Boston's City Council will hold a hearing "to determine what methods can be used to prevent the negative impact of guerilla marketing," according to a press release today from council president Maureen Feeney.

Initially sparked by the Mooninite fiasco, Feeney now also cites this week's Dr. Pepper treasure hunt as a factor.

The hearing will be March 6th at 1:00pm, in the Iannella Chamber at City Hall.

Two questions:

1) What cleverly ironic guerilla marketing ploy will someone plant in the Iannella Chamber that day?

2) Will the "methods" the council considers specifically target multi-billion-dollar mega-corporations like Cadbury Schweppes (maker of Dr. Pepper) and Time Warner (parent company of Cartoon Network)? Or small-time artists who have never caused any harm?

| More


ADVERTISEMENT
 Friends' Activity   Popular 
All Blogs
Follow the Phoenix
  • newsletter
  • twitter
  • facebook
  • youtube
  • rss
ADVERTISEMENT
Latest Comments
ADVERTISEMENT
Search Blogs
 
Talking Politics Archives