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Sarah Palin, Inc.

By DAVID S. BERNSTEIN  |  July 17, 2009

Which helps explain why the lists of Romney contributors don't command the premium of the presidential candidates he walloped, like, immigrant-bashing former congressman Tom Tancredo.

That's also why some who see Palin as a strong candidate hope she remains a politician, not a brand.

That's the advice of Phillips. "There's no question she's got a bright future" down either path, says Phillips. But activities like running a direct-mail-driven conservative organization, he says, "would diminish the extent of her appeal."

Truth is, the GOP establishment might never warm to Palin, even if she does as they want and disappears for a while to study up on economic and foreign-policy details. Renegades bucking the establishment may historically have a chance in the Democratic Party — including both Clinton and Obama — but not in the GOP.

"Palin is very popular among social conservatives," says Campbell, "not the other parts of the Republican coalition." And that's not to mention the centrists who decide the general election, even if she did win the Republican nomination.

Palin has already showed signs that she has seen her path, and it doesn't include sucking up to the GOP establishment. Not that she will leave the party — she's just making it clear that the Palin brand is separate from the party brand. And she's going to do what's best for her.

In fact, she did not utter the word "Republican" once in her 20-minute resignation speech — in which she pointedly mentioned that she would support candidates from any party. In later interviews, she avoided speaking of the Republican Party as though she was part of it: referring to the GOP as "it" or "they," not "we."

Palin's celebrity status was granted by the Republican establishment, when it plucked her from obscurity last August. But she has never been part of that world. In 2012, ever more comfortable with her lucrative lifestyle, look for her on the National Review cruise, not the Iowa caucuses.

To read the "Talking Politics" blog, go to David S. Bernstein can be reached at

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Related: Rise of the political bogeyman, Night of the living dead, Travels with Sarah, More more >
  Topics: Talking Politics , Mitt Romney, Barack Obama, Rush Limbaugh,  More more >
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Re: Sarah Palin, Inc.
Interesting article. There is however 1 thing missing: could it be possible that Palin is doing this out of belief, fight against corruption, conservatism and that this is her goal? Her belief that this is her calling, not the money (hmm, did she not also say something like that?) And now flip the coin to the other political spectrum. Is this not exactly what the elite-left is doing? Look at Al-Hypocrite Gore with his insane amount of money he is making out of the global-warming hoax. Or at Micheal Moore, jetting around as well and making gazillions. Or how did Obama get his money --from all those leftist suckers sending him money. It looks more like this article was written to describe the hypocrite left. With Ralph Nader as the only bright and honest exception  
By huntingmoose on 07/16/2009 at 3:57:19
Re: Sarah Palin, Inc.
 huntingmoose: B-I-N-G-O! This writer just did describe the hypocritical Left to an absolute Tee (except there is nothing attractive or sexy on that side).  It also shows the public two things they do have (among a thousand other negatives); projection and petty jealously...
By Fuzzlenutter on 07/16/2009 at 7:05:27
Re: Sarah Palin, Inc.
 The Dems won 53% with everything breaking their way.  With Sarah's help the Republicans will retake the Congress in 2010 and the WH in 2012. 
By JAY123 on 07/16/2009 at 8:01:00
Re: Sarah Palin, Inc.
 The Dems won 53% with everything breaking their way.  With Sarah's help the Republicans will retake the Congress in 2010 and the WH in 2012. 
By JAY123 on 07/16/2009 at 8:01:19
Re: Sarah Palin, Inc.
Good informative article.   I agree with most of what was written.  However, Sarah will offset the appearance of making millions, by going into large cities and with her religious background begin to connect with conservatives of African Americans and Latinos.  Many of their cutural issues are similar to hers and the Republican base is no where to be found on these issues and their communities.  Her life experience and her most cherished issues clearly cross boundries, it just cannot be seen right now with Obama having recently grabbed that vote.  This will change as Obama continues to reveal himself as a radical socialist.  They will be willing to give her a listen to. She will continue to draw ever larger more exciteable crowds in Urban settings. This is her path to the Presidency.  If she is seen skimming off votes from the recently voted Left, the Republican base will fall in line.  They want victory in November 2012.  Whoever will give them that they'll follow.  If anyone is looking for the key moment of whether Sarah Palin will have a successful run for the Repulican nomination, look for the large overnight Republican registrations just before the primaries.  There are many Conservatives out there not registered Republican.  If this happens within weeks of the primaries that is a sign they are all going to vote for Sarah Palin.  If they are not registered she can't win.
By DMac8889 on 07/25/2009 at 2:26:42
Re: Sarah Palin, Inc.
By DMac8889 on 07/25/2009 at 2:31:35

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