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Slideshow: Found in translation

A new book looks at the golden age of international movie marketing
By CHRIS WANGLER  |  August 1, 2008


Author and gallery owner Sam Sarowitz worked in film development hell before turning his extensive collection of movie posters (now 12,000+) into a lucrative business, and now a book. Translating Hollywood: The World of Movie Posters (Mark Batty Publisher), culled from Sarowitz’s Posteritati Gallery in New York, offers a fascinating look at several golden ages of movie marketing. Most of the posters come from the late 1950s and after. Hollywood classics are the focus, but there’s a nice selection of French New Wave, world cinema classics, and genre pictures (Halloween, Deep Throat), with some telling nuggets thrown in: the US poster for In Cold Blood, for example, used the eyes of the real killers, not the actors.

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